The E-Myth Revisited
By: Michael E. Gerber
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Cheers to such a great first book club meeting! I enjoyed getting to know you all, and appreciated all the great input regarding this book.
ReplyDeleteSo, back to the question, what am I going to take from this?
For me: Getting rid of my "business blinders" and really looking at my processes this week. Utilizing the advice and plans I use for my clients to better use in my own business. Realizing that often being in the middle of it all clouds vision, so to look to mentors and fellow entrepreneurs for support and that good "talk time!"
And to remember my business is NOT my life... going to really be thinking on what my primary aim is this week, so I can be clearer about my goals in and beyond my business.
What about you?
Diana Kostigen
Even though I did not attend the event, reading the book gave me a chance to also review my business. I was surprised to realize that I had failed to create a business for myself. I created a job for myself and not a business...hmmmm...what to do now?
ReplyDeleteThat is a brilliant revelation! I think Gerber would be proud. I, too, sometimes think I need to adjust my thinking even more from worker to business owner... key!
ReplyDelete